FEIYUE X MALA PROJECT X HICKIES

 
 
mala trend.jpg

FEIYUE X MALA PROJECT X HICKIES

(click above to view flyingpigsneaker.com website)

  • Creative Direction for small run collaboration with Feiyue Shoes, Mala Project, local NYC restaurant, and HICKIES, a no tie elastic shoelaces brand.

  • Design restrictions turned sustainable.

  • Used existing excess Feiyue inventory from US warehouse. Upcycled inventory through customizing locally sourced webbing.

  • Designed within price point and production capacity.

  • Executed local customization in Brooklyn, NY Studio

  • Shoes sold out within a week.

Customiziation prep

Time lapse of webbing production.

Lacing / shipping time lapse with Mala Project x HICKIES teams.

Customiziation production

Individually sewing two styles on a manually powered vintage cobbler sewing machine in Brooklyn, NY.

Design play of next iteration.